Let’s start with an interesting fact about Instagram!
In 2017, more than 90% of Instagram users were millennials, who are renowned for their “now, now, now” culture.
Since most of us are on Instagram, we know the power of this platform!
Instagram marketing is one of the lucrative mediums for fashion brands to show off their latest lines and give customers the chance to buy with a click.
Thanks to a couple of new features- the visual nature of Instagram essentially makes it a digital catwalk and the best thing about the platform is that it has become a shopping hub for netizens to shop just by sitting at their home.
Coming to the “Story Swipe Ups”, it sends a user directly to a sales page, as well as the ability to tag prices directly in Instagram posts.
Despite being a glorified online marketplace, the social platform can help clothing brands create a community and build real connections with their followers.
What is Instagram Marketing?
Instagram marketing is one of the best marketing platforms that brands do use to connect with their target audiences and market their offerings. Recently, it has gained significant traction because it helps a brand to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
Everybody who creates an Instagram account has a profile and newsfeed like Facebook and Twitter. It allows users to interact with one another by a multitude of mediums such as the private messaging, following, being followed, and commenting on or liking photos or videos. The in-app filters and editing options make the app unique because it was the first app to offer in-app editing to this extent.
As a matter of fact, “More than 2 percent of Instagram users will click on the ad which is a far better figure than the most popular social media platform, i.e. Facebook on second at 0.22 percent”.
Other social media networks don’t have any chance to beat these stats.
Instagram Marketing Tips for Fashion Brands That You Must Know
Here are the Instagram marketing tips that you must incorporate to grow your fashion brand.
Let’s discuss them!
1. Go Behind-the-Scenes: There’s nothing better than having a short clip of what goes on “backstage,” behind the curtains of our favorite brand.
When you allow your brand’s followers to learn more about who you are and what goes into your processes, this would certainly help you make a robust relationship with your followers and nurtures a loyal community.
Make sure that the image or clip you post must be of high quality; otherwise, it could negatively impact your brand image.
Consider choosing the best social media marketing company in Delhi to help you with the right assistance instead of doing it yourself.
2. Showcase Your Personality: Like most social media platforms Instagram is a storytelling tool at heart.
When it comes to posting pictures, brands that have the most success carefully craft a narrative that exposes their brand personality and builds trust.
If you really want to gain a foothold on the market, you must build up a story around them, and your brand, and share those images instead of just showing off your products. And there’s nothing better than having the best brand marketing services in Delhi.
Remember that personality is something that sets you apart from your competitors, so make use of it.
Make sure you showcase products, but in a way that matches with your vibe. You need to share pictures of active people wearing their latest clothing items, and at the same time, try to get some inspiring snapshots of the great outdoors and landscapes that resonate with their audience.
3. Make Use of Instagram Features: Over the past couple of years, Instagram has released a flurry of new features, including the hugely-popular Stories element that lets users share in-the-moment snapshots of their lives that generally disappear after 24 hours.
But for clothing brands, it is incredibly amazing!
Brands with over 10,000 followers can unlock the “Swipe Up” feature, meaning users who are watching a Story can simply swipe the screen and be directed straight to a relevant sales page.
Moreover, you can even harness the stories feature as well. Choosing the right Instagram marketing company in Delhi would certainly help you put stories that are potentially beneficial for announcing your new lines and releases, promoting sales or events, and boosting conversions straight from your Instagram profile.
The Story Highlights feature now allows you to group similar Stories, keep Stories around for longer than 24 hours, and create content blocks that let new followers get oriented.
4. Show Movement With Videos: In 2013, when Instagram launched video posts, more than 5 million videos were uploaded in the first 24 hours and since then, the love of moving images hasn’t slowed down and it still continues to grow.
The social media platform has seen more than a 75% year-on-year increase in the number of videos shared.
If you’re not leveraging the power of video, you might be missing out on attracting chockfull of customers.
Many clothing brands that only share images tend to forget that they are making a huge mistake by not incorporating video to their strategy.
The color, style, and hang of an item of clothing can be seen so much better in a video than a still image.
If you have a problem in putting high-quality videos, choose the best digital marketing services company in Delhi to achieve perfection without any hassle.
5. Retarget Website Visitors with Instagram Ads: More than 70% of users have bought a product they saw on Instagram, and this stat might be even higher for clothing as it is one of the easiest things to sell on social media.
But just because people have bought something through Instagram, it doesn’t mean they’re going to buy from you the first time they come across your brand.
It’s been shown that it takes around six to seven touch points for someone to invest money in a product from a brand that they haven’t heard of.
This is where the importance of re-targeting comes into play.
Have you ever browsed a website and then later gone onto social media and found yourself bombarded with ads from the website you’ve just left?
If you’ve ever faced this situation, you’ve been re-targeting- congratulations.
Moreover, ads like this work particularly well because they remind users about specific products.
Retargeting isn’t a cakewalk, it requires professionals. If you don’t have enough expertise, always look for the best social media marketing company in Delhi/NCR.
6. Make Chemistry with Experimental Instagram Features: Instagram is such a visual platform that gives brands the chance to get creative.
There are tons of features and options that you can effectively use in the strategy that is uniquely suited to you and your audience.
You must have a specialized team of programmers for that filter but its prominence in the stories filter panel is doing great stuff for especially since users have to follow the account to activate the filter.
Final Thoughts
Using any of these tactics depends entirely on who you are as a brand and what your audience is interested in.
Use Instagram to build up a community by engaging your followers…but also remember to get creative with your marketing. There are plenty of ways you can do that.
Don’t know how to do it? If so, let us do it for you!
Mise-en-Place is the best social media marketing company in Delhi that has a fervent crew of dexterous and experienced social media consultants and managers who provide the best brand marketing services in Delhi to increase the awareness of your fashion brand and attract more and more fashionistas to your services.
Talk to any of our social media consultants and witness the best Instagram marketing services without breaking your budget!
