Social media platforms have become an important key to a successful business. It does not matter if you own a local store or a large company. Having a strong social media presence is crucial as it provides you with a phenomenal marketing opportunity to expand your business.
Although most businesses follow the same basic concept of growth and success, the jewelry business works in an entirely different way. It is one of the highly competitive businesses that require effort, creativity, investments, and standards.
Do you want people to be more heedful of your jewelry business? If so, stay tuned, as this post will provide you with some tips on social media marketing for jewelry shops.
Before rushing to the main discussion thread, let us have a brief look at what social media marketing means!
Social Media Marketing (SMM)
Have you ever seen ads generated by Facebook while using it?
This is because third-party advertisers are using Facebook as a tool to foster their products or services.
Moreover, you might have seen several business pages on Facebook, which not only engage their followers but also spread awareness about their business on a large scale.
Social Media Marketing (SMM) refers to the use of social media platforms and profiles such as Facebook, Instagram, YouTube, websites, etc. to promote a product or service.
SMM helps to spread awareness about your product or service, which leads to an increase in potential customers. We can call it an inexpensive technique for digital marketing.
Now you might be wondering how social media marketing for the jewellery business would be incredibly beneficial.
To understand this we need to focus on some statistics:
● According to the Sprout Social 2019 Index, 89% of marketers use Facebook to market their brand, 82% to 85% of consumers use the platform, and 65% to 67% of the users follow a brand on Facebook.
● Over 90% of users follow a brand on Instagram.
● Approximately 77% of users on Pinterest have discovered a new brand on the same platform.
● About 54% of people use social media platforms to search for a new product or service as per the Global Web Index 2018.
These statistics provide you with the reason why investing in social media can be the right choice for your jewelry business.
Why Do You Need Social Media Marketing for Your Jewellery Business?
Here are the reasons you must adopt a social media marketing strategy for the jewelry business.
1. For Business Expansion: To expand your jewelry business, you need a social media presence. For example, you have created a Facebook business page in which you post pictures and videos of various jewelry items along with their prices and all the necessary details. This page will act as a communicative medium to contact and attract various customers. One can call it Facebook marketing for jewelry shops.
SMM will help you to connect with a larger group of people, as well as, it will increase awareness about your brand, and help you in boosting up your sales. All these things will ultimately take your business to another level by expanding it.
2. Its Cost Effective: Are you worried about investing money in your business promotion? Don’t worry, as a social media marketing technique is cost-effective.
Social media can be the most effective way to promote your business or product without investing a great deal of money. Social networking sites like Facebook, LinkedIn, and Twitter may attract customers and build loyal relationships with them. Moreover, if you decide to pay further for advertising your product on social media, then it will be less expensive as compared to advertising on traditional media.
It’s important to look for a cost-effective digital marketing company in Delhi to make your investment a lucrative one.
3. Authenticating your Brand: When you bring your jewelry shop on social media platforms like Facebook, Instagram, etc., you are authenticating your brand by providing social proof to your customers. This will build a relationship of trust and loyalty with your customers.
To capture or attract new consumers, your jewelry shop needs to develop brand trust. Developing brand trust will encourage more audiences to buy your product. Loyalty marketing and transparency are the basis of a successful business, which one can achieve effectively through social media platforms. Consumers should be informed about all the minute details regarding the products and services. By providing them with all the information through social media platforms, you are effectively maintaining transparency.
How to Expand Your Jewellery Business With Social Media Marketing?
Now that you know why social media is essential for your jewelry business, let’s move further to the essence of this post.
Below are various social media marketing tips that can help your jewelry business to grow and succeed effectively.
Here we go!
1. Focus on visual information: Visuals are always more attractive than text. You will never regret investing more in photos and videos of your products. Try to include astonishing high-quality photos of your pieces of jewelry in your social media posts. You can prefer images of vibrant, clear, and gleaming pieces of jewelry that can quickly catch the eyes of the customers.
Video marketing can also help in expanding your jewelry business. You can upload short, captivating, and thought-provoking video snippets of certain jewelry to foster your products. Remember, it is very important to select the right images and videos as it can draw in more customers. You can also use infographics, which is a visual representation of information.
2. Have a great website: Having a great website is a tremendous key to catching the eyes of more and more customers, which will significantly increase your inbound traffic. If you are unaware of how to commence with it, you can get help from one of the best website designing companies for jewelry shops.
By investing in one such company, you can have a brisk, appealing, and cleanly designed website that will narrate your brand story to the visitors. A great website should also have high-quality content that will bind your audience by delivering the right message into their hearts and minds.
Apart from uploading captivating videos and photos of your jewelry, you can also follow some tips and tricks for making great website content. For example:
● Always make your headlines interesting and captivating as it invite readers and sparks their interest.
● Provide a promising introduction to gain the trust of the audience.
● Try to include stories in your content as it will not only engage your audience but also meet the customer’s requirement for minute details and information.
3. Master SEO: Social media will increase your inbound traffic. Thus, you need to master SEO (Search Engine Optimization) to improve your jewelry business’ ranking in Google search results.
For this to be accomplished, you can invest in any one of the SEO companies for jewelry in Delhi NCR. These companies will make your website more attractive by making some changes to its content and visuals. They can effectively help you to improve your jewellery business’ visibility online.
4. Be Consistent: When you create a social media page on any social media platform, you must be consistent with updates. This does not mean that you have to post about your jewelry items every day. You can do it once in three days or once a week according to your business revenue.
Business pages that are active with their regular updates enjoy better sales and search visibility as compared to ones that are not that active. Regular updates are essential so that customers can know about the upcoming jewelry collections and the latest designs. Being consistent not only encourages customer engagement but also builds trust among customers.
If you have a problem with being consistent, always outsource your work to the best Facebook marketing company in Delhi.
5. Analyze your Audience: Before bringing your business on social media, it is quintessential to analyze your audience and know whether you are reaching the right people or not. To build your audience online, it is extremely important to understand the different nature of communities across social media. Social media audience analysis helps you to know the age, interests, nature, education, and needs of the audience. This will help you to create a business page only on the social media platforms where your target audience is present.
Final Thoughts
Social media has drastically changed the strategies of marketing in business both small-scale and large-scale. It provides an opportunity to display your services and products to a larger audience. Using social media platforms, you can lower your advertising costs and increase your potential customers.
If your jewelry business is still not on social media, you are missing out on a lot. These social media marketing tips would certainly help you to expand and grow your business effectively.
Don’t have time to do so? Are you engaged in managing other core operations of your business? If so, we’re here to help you!
Mise-en-Place is one of the best digital marketing company in Delhi that has a fervent crew of certified digital marketing and social media consultants who endeavor to provide the best Facebook marketing for jewelry shops to increase your brand awareness and grow your business significantly.
Connect with us and experience the best digital marketing services in Delhi without breaking the bank!l
