Social media is one of the most lucrative digital marketing tools for small businesses.
Social media, over the past few years, has significantly grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. This platform is incredibly beneficial for organizations because it requires minimal financial investment and can help to grow your business if executed correctly. Here are the top nine benefits of using social media to grow your business.
For those who don’t know, social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated.
As a matter of fact, more than 95% of marketers are using social media and more than 75% of salespeople outsell their peers by using social media platforms.
What is Social Media Marketing?
Social Media Marketing is an effective social media platform that helps you to connect with your audience to significantly build your brand, increase sales, and drive website traffic. This generally includes publishing great content on your social media profiles, engaging with your followers, analyzing your results, and running social media advertisements.
Some of the prominent social media platforms include Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and YouTube.
There are some businesses, however, that are not aware of the benefits of social media marketing.
Nearly half of small businesses aren’t using social media to promote their business. Moreover, an additional 25% don’t plan to use social media in the future either- to say the least.
If you want to leverage the power of social media, you’re probably missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Here is how social media can help you connect, engage, and grow your business.
Let’s discuss them!
1. Increased Brand Awareness: There’s no arguing with the fact that creating a social media presence can help to build your reputation as a professional or business in your particular domain. With a multitude of social media platforms such as YouTube, LinkedIn, Instagram, Twitter, and Facebook, you can reach networks that may have previously seemed impossible to connect with.
Every activity be it a comment, share, or like is another new consumer that your business is interacting with, which can eventually result in a big customer base. When you have a robust potential customer base, it can easily determine a lot about a business depending on how lively their social media activity is. If a business can convert buyers through social media, those buyers will become more prospective consumers soon.
If you have a problem in doing so, choose the best digital marketing company in Delhi to create brand awareness among your target audience.
2) Access to Consumer Research: Social media gives businesses insights about the audience that they want to target. Getting to know your consumers is one of the best ways that can help your business discover creative ways of reaching them through content and advertising. This is because you have a clear idea of what your customers demand and you can give it to them.
When you specifically target the specific needs of your clients, it would certainly result in increased conversion rates and will boost your overall sales figure.
3) Boosted Search Engine Rankings: Social media marketing for small businesses is similarly important to have a website. You need to research relevant keywords with high volumes of searches and using those keywords on your page’s content to significantly boost your rankings and bring in more traffic.
4) Increase in Sales: Regardless of your product or service, social media can help you sell it. Keep this in mind that your social accounts are a quintessential part of your sales funnel—the process through which a new contact becomes a customer. As the number of people using social media continues to increase, social networks will become increasingly important for product search and e-commerce. And that’s the right time to connect your social marketing and sales objectives.
No matter how big or small your organization is, you must choose the best social media marketing company in Delhi to make your investment a lucrative one.
5) Easier Relationship Building: The best thing about social platforms is that they are a quick and easy way to stay engaged with other professionals in your industry and allowing them to interact closely with you. If you think social media is about posting pictures, you might be wrong. Among them, there are numerous topics, current conversations, and news that are all discussed on different social media channels. This would certainly enable you to stay relevant amongst your peers, policymakers, and thought leaders.
Your input can also help in generating new leads for your business. This can enable you to gain media coverage, create a support group, and even get speaking opportunities during events.
6) Increased Reviews: Reviews are substantially important to a business. When it comes to online reviews, people will always trust people, so you must keep an eye on reviews of your business and do what you can to keep them positive.
Always remember that good reviews can sway consumers to a different product than the one they had originally wanted to buy. When you have a robust relationship with buyers or other professionals related to your domain, it can help to increase the chances of landing new leads.
7) Instant Feedback: Social media helps businesses to get instant feedback from consumers without taking much time. It significantly helped to shorten the time between knowing whether a campaign or product is successful or not. This means that businesses now have an opportunity to respond to and resolve any problems in the best possible manner. With social media, businesses would have a great opportunity to endorse their products and services to their target users at the right time.
Organizations, for instance, can launch a Facebook ad campaign that targets users based on different parameters including age, location, interests, or the group they belong to and get instant feedback on how these campaigns are faring. For an effective campaign, choose the best Facebook marketing company in Delhi.
8) Access to Competitor Research: Social media is one of the best ways for businesses to keep an eye on their competitors. It enables you to keep an eye on major and minor competitors that might become a problem for you soon.
It will certainly tell you the performance of your competitors, i.e. how they are interacting with their audience, the type of content they post, the frequency of their posts, and many more. When you have a reliable digital marketing services provider in Delhi, it is an excellent way of scoping out your industry and determining ways in which you can stand out in your industry.
9. Generate Leads: Social media offers an easy way for potential customers to express interest in your business and your products. Lead generation is an important benefit of social media for small businesses that many social networks offer advertising formats that are specifically designed to collect leads.
For example, most companies use Facebook lead ads that allow people interested in learning more about a new model to try out a new product or service directly from Facebook, with just a couple of taps.
10. Cost Reduction: Social media is one of the most cost-effective aspects of any digital marketing strategy. Signing up and creating a business profile is free in a majority of the social networking platforms.
The cost-effective nature of social media advertising allows businesses to get a significant return on investment (ROI) and use a bigger percentage of their budget for other business expenses and marketing tactics.
Final Thoughts
A social media presence has become incredibly imperative for businesses and they must assess the potential benefits of social media themselves based on specific, actionable goals.
The impact of the benefits varies from brand to brand, there’s no denying the business implications of having a good social presence.
If you are a newbie or don’t have enough understanding of social media, leave everything to us.
Mise-en-Place is the top digital marketing company in Delhi/NCR that has a fervent crew of certified digital marketing and social media consultants who endeavor to promote your business on different social media platforms such as Facebook, Twitter, Snapchat, Instagram, etc so that more and more audience can connect with you and become your prospective audience in the future.
Get the best digital marketing services in Delhi at a shoestring budget.
