So you’re here to grow your jewelry business, right?
Well, obviously, that’s the reason you’re here!!
If you’re into jewelry business- digital marketing for jewelry brands is not an option, it’s a necessity, instead.
Did you know?
Nearly 50% of jewelry shoppers use a digital medium to make a purchase (online or mobile app).
Surprising…isn’t it?
Jewelry is all about stories and successful jewelry marketing means finding and communicating each piece’s story, drive store visits, increase brand awareness, and elevate your brand image. This could be easily through email, organic content, social media, paid to advertise, and in-person marketing.
If you want to sell a story to your target audience, you cannot avoid the best social media marketing company in Delhi to do it for you.
Top 10 Easy & Effective Social Media Marketing Tips to Adopt for your Jewelry Business
Here’s the list of top 10 effective social media marketing tips to adopt to grow your jewelry business.
1. Understand Your Brand: One aspect that most business owners getting into business and couldn’t understand their own niche.
The smart thing to do in business is to understand and what the DNA of your business is and works on it accordingly;
There are manifold questions that you must ask yourself once you’ve decided to give a name for yourself in the industry.
- Define your brand (in not more than 3 words).
- List five popular businesses with a strong presence on social media platforms that you would like to follow. Ensure that they reflect your brand essence.
- Analyze what posts have performed the best in the past few months.
- What kind of posts, during a similar period, got the listing engagement?
- How does your audience feel when they visit your social media page?
Before heading to any strategy, ensure you ask these questions to yourself. This would give you a better understanding of what your brand is all about.
Moreover, ensure your social media content (be it videos, images, or text) reflects what you want your brand to represent.
2. Keep Your Pages Updated:
If you want your pages to look dynamic, you must change your cover photos on Twitter and Facebook to reflect what is trending in your company.
Keep this in mind that cover images are not just to showcase stock or new designs.
If there’s an important event around the corner, you can wish people happy holidays. Or if there’s a sale, tell your audience to take a look at it.
Make sure you understand what your brand supports on a societal level rally behind it.
You can source for a creative design agency in Delhi that can create stunning cover photos for your business.
3. Don’t Hesitate to Share Your Customers’ Photos: Social media is an ideal platform to showcase; don’t be afraid to get real.
Sharing customer photos is one of the best ways to increase your page’s interaction and also give your prospective consumers another perspective on your products. You can create a customer album and fill it with photos of customers who post pictures of themselves in your jewelry on your wall.
Don’t forget to create a unique hashtag and encourage customers to use it on Instagram.
4. Get Models for your Photos: if you think mannequins can serve the purpose, then you’re probably mistaken.
Remember that they don’t have the same feel as someone seeing a piece of jewelry on a woman’s skin. Make sure you choose beautiful models for your photos, watermark the images, and shoot them in a style that suits your business.
To make images come alive, choose the best digital marketing company in Delhi that has creative expertise to get the job done.
The reason you should have a model for your jewelry is that it makes it would allow an individual to picture it on themselves. Also, this would add a personal touch to the jewelry you’re marketing.
Note: It shows that you care about a person’s buying experience beyond their buying jewelry.
5. Place your Social Media Links: Whether it is your advertisements, email signature, business cards, you must add your social media channels on all the marketing channels.
Make sure that the links are similar across all platforms.
It makes it simpler for anyone looking for your brand to find on any social media platform they want.
You can even add your website to the marketing collateral as that is where your online store is based.
Always choose the best social media marketing company in Delhi to place your social media links strategically. Do it yourself might not bring profitable results.
6. Don’t Overlook Giveaways: Another way to grow your social media presence is through having giveaways.
Run a contest where you give away a huge discount on a product or a certificate.
If you’re a jewelry store dealing with engagement rings, it would a huge honor for you to know when someone is using a ring they purchased from your store. No matter what you choose to giveaway, it always matters to your audience.
Don’t feel bad in this regard. Remember, you’re getting something in return.
Remember that word of mouth will bring more and more consumers to your page. Do these occasionally to attract customers.
7. Focus on the Influencer program: Make sure you identify 8-10 people among your most engaged fans and make them your brand ambassadors. Give them exclusive discounts, access to VIP events, and free products to engage them.
If you’re a local jeweler, ensure they live nearby so they will tell their local friends and family.
For a wider reach, you should consider paying style bloggers to be ambassadors. But they might charge significant bucks.
8. Make Engaging Videos:
Videos are one of the most insanely important marketing assets, bound to offer you exceptional results.
You can hire a professional creative design agency in Delhi that can create eye-catching, informative, and high-quality videos. Make sure your videos are interesting and informative, and they are pushing your product.
Make sure you put the correct tags and descriptions, making it easier for customers to find the product-related video online.
9. Utilize News Feed: The news cycle, these days, is quite fast nowadays. And it becomes difficult for your customers to get in touch with the latest news.
You can use apps that allow you to put the latest articles from your favorite news sites and blogs too.
Utilizing platforms like Sprout and Buffer makes it simpler to share content online.
You just need to schedule content (be it images, video, or text) that gets posted at a later date. And the best part is that you don’t have to be online to share content.
10. Prioritize Facebook Advertising: What if I tell you that you can get over 5k fans in one week with only $500.00? Would you do it?
Well, you can easily achieve this with Facebook ads.
Facebook has been the top social media site in terms of referrals, so investing in Facebook ads is a sure way to expand your reach in 2015.
When it comes to Facebook advertising, always choose the best social media marketing agency in Delhi that may use cost-effective options to run ads smoothly.
Make sure you choose your target well. Your best stake is to target a competing local business.
After doing so, aim for niche publications and then target your own demographic.
Final Thoughts
You require social media to market your social media brands in this competitive landscape.
Before launching your product, ensure that you have a social media marketing strategy in place where you’re able to execute what you’ve planned.
If you’re not familiar with social media, the best route to take is hiring the best digital marketing company in Delhi.
Mise-En-Place is a leading creative design agency in Delhi that would effectively manage social media marketing for your jewelry brand. We have a team of marketing experts who adhere to the latest social media trends to successfully reach and convert new customers, giving you a better ROI.
Talk to any of our experts today, and get the best digital marketing for your jewelry business at the best price.
